Choose the target.
Northline decides which commercial property types and cities matter most.
COMMERCIAL PAINTING · MARKET SYSTEMS EXAMPLE
A sales list the team can actually work.
Northline is a fictional commercial painting company. This example shows the client-facing result: a clear target list, useful account context and a simple next action for every record.
Sample accounts25organized for action
Property types7commercial segments
Delivery formatDATA SETorganized for action
B2B + RETAIL / CONSUMER
The data set changes with the market question.
This painting-company showroom is a B2B example. Shepherds Market Systems can also be scoped around retail / consumer demand or a mixed view that connects demand to businesses and locations.
THIS SHOWROOM MODE
B2B account data set
Commercial properties, likely repaint needs, reachable business contact paths, territory context and prioritization give the sales team a cleaner place to start.
AccountsProperty typeContextPriority
A DAY IN THE SALES ROOM
Watch the next sales move become obvious.
This animation shows how a salesperson could work from the delivered data set: a new target, a follow-up, a nearby site and a quote question. Shepherds delivers the research as an organized data set—not sales software.
Northline sales example
Workflow example
Property manager
Exterior repaint cycle approaching.
Rep sees the property type, likely need, public contact path and a practical first conversation.
Next actionCall facilities office · ask about annual painting schedule
New targetFollow-up dueEstimate requestedTerritory note
POTENTIAL ACCOUNT LIST
Click any row. See what the salesperson needs.
The names below are fictional and are used only to demonstrate the interface. A real project is built around the client’s territory and target customer.
| Potential account | City | Property type | Likely painting need | Reachable through | Next action |
|---|
HOW IT FITS THE BUSINESS
The research becomes a simple sales routine.
The finished data set is organized so the sales team can understand it quickly and use it in a normal workday.
Open the delivered data set.
The team sees which targets are worth contacting, what the likely need is and the cleanest way to reach them.
Work the account.
A rep calls, emails or visits with a useful reason for the conversation instead of a generic pitch.
Move active prospects into your normal follow-up process.
Use your existing CRM, notes or outreach workflow to track calls, follow-ups and opportunities after the research is delivered.
BUILD YOUR VERSION
Build my market plan →Tell Milan who you sell to and where you want to grow.
Milan can show a budget option, the recommended path and a more advanced market system inside the advisor.