Website Project Intake

Start with the business, customer and outcome.

Tell Shepherds what the site needs to accomplish. We will use the brief to understand the business, shape the right website direction and prepare the next conversation.

Before we design

We need to understand the job of the website.

A strong website starts with more than colors and pages. Shepherds looks at what the business sells, who the customer is, what the customer needs to understand, what proof builds trust and what action should happen next.

  • Business: what you offer and how the company is positioned.
  • Customer: who the site needs to serve and what they need to know.
  • Outcome: the primary action the site should make easier.
  • Experience: features, visual direction, language and support needs.

No account is required. Complete the brief, review it, receive a WEB reference code, then choose how you want to send it.

Business foundation

Give us enough context to understand what is being built and who it is for.

Need examples first?

Explore the Demo House.

See how Shepherds changes structure, visual direction and customer flow by industry before you build your brief.