Shepherds Resource Library

Useful guidance before the project starts.

Simple guides to help you plan apparel, choose a market and improve your website before you spend money or team time.

How Shepherds works
Business owner reviewing digital priorities on a laptop and phone
Guides

Start with the decision you are trying to make.

Each guide is built to answer a real business question in plain language.

How to Plan a Custom Apparel Order

Quantity, garment mix, artwork, placements, timing and use case.

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Business Apparel Guide

How uniforms, team apparel and branded garments should be planned around the environment.

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What Is B2B Market Intelligence?

How useful market research is different from a basic list of names.

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Lead List vs. Market Intelligence

Why more names do not always make a better sales list.

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How to Evaluate a B2B Market

How many good customers are there, how well they fit and how easy they are to reach.

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Territory Planning Before Outreach

Decide where the sales team should spend time before reaching out everywhere at once.

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Custom Apparel for Bay Area Businesses

Practical planning for local teams, promotions, events and branded business apparel.

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Business owners reviewing a market and website plan during a working session
Need the answer applied?

Milan can turn the guidance into a plan for your business.

Answer a few practical questions and Milan will turn them into three clear ways forward for your business.