Give the team a clean target list.
Best when you mainly need the right businesses identified, organized and made easier to contact.
Ask Milan for the budget path→Market Intelligence · plan options
Choose how much help the sales team needs.
The difference between levels is not simply how many rows are in a spreadsheet. It is how much context, prioritization and sales-ready direction you need around the target accounts.
Three useful levels
Start with how the team will use the research.
Current pricing stays inside Milan so the investment is shown next to the correct territory, depth and delivery scope.
Add context so the team knows where to start.
Best when a salesperson needs stronger account context, clearer priorities and a useful reason to pursue each target.
Build the recommended path→Turn research into a territory plan.
Best when several people are selling, you are entering a new market or the team needs a more structured pursuit system.
Explore the advanced path→B2B + RETAIL / CONSUMER
B2B and consumer projects are scoped by usefulness, not by a generic row count.
A B2B data set may require account verification and reachable business contact paths. A retail / consumer project may require location, demographic, demand or category context instead. The price follows the research depth, verification, geography, exclusivity and decision value required by the project.
Before you choose a level
A useful list should answer more than “who exists?”
1
Who fits?Define the business type, geography and buying situation first.
2
How can we reach them?Useful public contact paths matter more than a record that cannot be acted on.
3
What should happen next?The best delivery helps a salesperson move from research to outreach without starting over.